TVS Motor HLX Series crosses 5 million global sales since 2013 launch

Leading player in the two and three-wheeler segment, TVS Motor Company Ltd, on Friday (June 5) said its motorcycle brand TVS HLX series has crossed 5 million sales globally. The company said the TVS HLX series was first launched in Africa in 2013 and became the first Africa-focused product launched from India. The series includes 100cc, 125cc and 150cc motorcycles.

TVS Motor held a special factory rollout ceremony at its manufacturing facility to mark the milestone. The event was attended by KN Radhakrishnan, Director and CEO of TVS Motor Company, Peyman Kargar, President – Business, employees and other dignitaries. The company said the TVS HLX brand has built acceptance across more than 57 countries over the last decade.

According to TVS Motor, the motorcycle series supports last-mile connectivity in rural and semi-urban regions, particularly in Africa, where it is used as a mobility solution. The company added that the motorcycles also support the livelihoods of millions of customers through daily taxi operations.

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K N Radhakrishnan, Director and CEO, TVS Motor Company, said, "Reaching the 5 million sales milestone is a significant achievement for TVS Motor Company. Over the last 13 years, the TVS HLX series has consistently earned the trust of customers across international markets through its durability, reliability and low maintenance costs.

Today, TVS HLX has emerged as a trusted mobility partner for millions of customers across Africa, the Middle East and Latin America. This milestone is a testament to the deep trust and confidence that our customers have placed in the brand over the years."

The brand has expanded its portfolio to six key products that include TVS HLX Plus, TVS HLX 125, TVS HLX 125 5 Gear, TVS HLX 150, TVS HLX 150 X and TVS HLX 150 F.

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Peyman Kargar, President, Business, TVS Motor Company, said, "TVS HLX has established itself as a highly trusted global mobility brand known for its durability, reliability and value to customers. Its strong growth momentum and increasing market share across Africa and other international markets reflect the strong connection we have built with our customers over the years."

Shares of TVS Motor Company Ltd ended at ₹3,368.25, up by ₹6.30, or 0.19%, on the BSE.